BATON ROUGE (May 6, 2010) - MESH Design, LLC has been named advertising agency of record for Oldcastle's Masonry division. This announcement follows the recent success of a 3-year strategic plan focused on repositioning Oldcastle's Hardscapes division, Belgard Hardscapes. MESH was responsible for planning and executing Belgard's repositioning on a national and local level. Recent analytics show leads to be 20 times higher in 2010 than at the start of the 3-year campaign. MESH co-owner, Taylor Bennett, says, "We've always believed that our work will win clients, and our new partnership with the Masonry division is a perfect example. We got into the business to deliver unconventional creative through integrated campaigns that increase awareness and boost sales. Oldcastle has allowed us to do just that, and the results are evidence that our approach works."
MESH's work with the Masonry division is scheduled to start immediately. Preliminary projects include a review of the division's brand architecture, rebranding several product lines and creating both print and online support collateral. In regards to the recent announcement, Bennett says, "Our agency style works well with the culture of the company. We are excited to be a part of the Masonry division's future and look forward to another successful partnership." As one of the largest building materials companies in the world, Oldcastle has numerous locations throughout the US and Canada. The Masonry division supplies building materials used in site construction for a number of well-known national retailers.
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MESH DESIGN RECEIVES 2009 BEST OF BATON ROUGE AWARD
U.S. Commerce Association's Award Plaque Honors the Achievement
WASHINGTON D.C., June 8, 2009 -- Mesh Design has been selected for the 2009 Best of Baton Rouge Award in the Design Services category by the U.S. Commerce Association (USCA).
The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
CONTACT:
U.S. Commerce Association
Email: PublicRelations@us-ca.org
URL: http://www.us-ca.org
MESH DESIGN CHANNELS TURTLE POWER
Baton Rouge Agency Receives Global Recognition
Mesh Design Co-owner and Creative Director, Taylor Bennett, was thrilled to receive word that one of the agency's recent campaigns would be displayed on a global platform. The "Environmental Species of North America", a campaign designed for premier architectural products retailer, Belgard Hardscapes, has been selected by Communication Arts to appear in the Exhibit Online section of the trade journal's web-based counterpart. Communication Arts, the largest creative magazine in the world and leading trade journal for visual communications, uses Exhibit Online to feature new and innovative projects in graphic design and advertising from around the world. In regards to the honors, Bennett says, "Being recognized by Communication Arts is an amazing achievement for the creative team at MESH; it's a publication that everyone in the business aspires to be in, and it doesn't happen very often. We are extremely excited." The "Environmental Species of North America" will be featured beginning April 30th at .
The "Environmental Species of North America" campaign was created to introduce Belgard Hardscapes' subsidiary brand, Belgard Environmental. Marketing V.P., Ken O'Neill, requested that the entire line of eco-friendly pavers be introduced in a single ad. That's when Mesh teamed up with illustrator Mark Ross to develop the idea for an ad featuring seven turtles � each with a unique paver-patterned shell. To further reinforce the brand, the agency also launched a direct mail campaign targeting leading landscape architects and contractors and distributed a series of posters featuring the turtles to top Belgard authorized dealers nationwide. A new version of the national ad is scheduled to appear in a number of trade journals in April and May.
In addition to receiving recognition from Communication Arts, Mesh recently competed against creative firms from Alabama, Georgia, Mississippi and Tennessee at the District 7 ADDY Awards held April 17th. The agency won 2 gold and 2 silver awards for the Belgard environmental campaign. Prior to the District ADDYs, Mesh gained local attention at the Baton Rouge Annual ADDY Awards. The environmental campaign was honored with 10 Gold and several Silver ADDY awards. Mesh also received the most prestigious award, Overall Best of Show, for "Environmental Species of North America". This campaign will advance to compete in the National ADDY Competition scheduled for early May.
About MESH Design:
Located in Baton Rouge, MESH Design specializes in branding and creative strategy. The firm has received recognition for its expertise in logo design, brand building, and advertising and promotional creative. MESH has provided award-winning solutions to local, national, and international clients in a variety of industries ranging from architectural materials to music.
About Belgard:
Belgard Architectural Products Group is a premier hardscapes retailer that provides a wide range of architectural masonry and concrete products, including interlocking concrete pavers, block retaining walls and masonry wall veneers to homeowners, contractors, builders, dealers, designers and engineers. Founded in 1995, Belgard's products are manufactured to the highest quality and standards in the industry, and have been used in the construction of thousands of residential and commercial projects throughout the United States and Canada. For more information on Belgard products, please call 1-800-899-8455 or visit our website at www.belgard.biz.
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If you would like more information about this topic, or to schedule an interview with Taylor Bennett, please contact Jenny Kurz at 225.248.1111 (5) or jenny@meshdesign.biz.
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